A NEW INDONESIAN COFFEE HOUSE

Indonesia, Crafted
Into Every Cup.

WAZ Coffee is preparing a premium collection inspired by Indonesia’s remarkable coffee heritage. Join us before the first release and help shape what launches first.

Shape the First Release

Whole bean and freshly ground coffee · No instant mixes

THE BEGINNING OF WAZ COFFEE

A new coffee house.
Rooted in Indonesia.

WAZ Coffee is being created to celebrate Indonesia’s deep coffee culture through carefully considered coffee directions, refined presentation and a premium experience for local and international coffee drinkers.

We are beginning with focused formats: premium whole beans, freshly ground coffee and selected Indonesian expressions. No unnecessary product clutter. No unsupported promises.

Indonesian coffee highlands at sunrise — ROOTED IN INDONESIAFrom landscape to ritualCelebrating Indonesia’s coffee depth without making unsupported origin claims.

Coffee First

The character of the coffee leads every decision.

Indonesian Perspective

A modern expression shaped by Indonesia’s coffee depth and diversity.

Global Standard

A polished brand experience designed to travel beyond borders.

WHAT SHOULD WE RELEASE FIRST?

Four expressions.
One premium beginning.

Each direction represents a distinct coffee preference and a possible first release. Explore the collection, then choose the one that should lead WAZ Coffee.

Signature Indonesian Blend

Balanced · Rich · Distinctly Indonesian

A refined blend shaped for depth, aroma and an approachable finish.

Choose This Coffee

Premium Indonesian Arabica

Aromatic · Refined · Layered

For drinkers drawn to fragrance, natural complexity and a smoother cup.

Choose This Coffee

Premium Indonesian Robusta

Bold · Full-Bodied · Powerful

Built around intensity, deeper roast character and a longer-lasting presence.

Choose This Coffee

Indonesian Single Origin

Focused · Regional · Character-led

Centred on the personality and character of one selected Indonesian origin.

Choose This Coffee

YOUR COFFEE, YOUR WAY

Whole bean, ground coffee
— or both?

Some coffee drinkers value the ritual and freshness of grinding at home. Others want premium coffee prepared for convenient brewing. WAZ Coffee is exploring both formats for the first release.

Whole coffee beans and freshly ground coffee

Whole Bean

For those who grind immediately before brewing and value control, freshness and ritual.

Ground Coffee

For those who prefer convenience and coffee prepared for their brewing method.

Both

For those who would like both experiences available from the beginning.

THE WAZ STANDARD

Premium by intention.
Never by decoration alone.

Before launch, every product decision must earn its place through substance, clarity and disciplined execution.

Coffee First

Quality and character must lead the brand, not the other way around.

Responsible Selection

Potential suppliers and products will be assessed carefully before launch.

Refined Presentation

Packaging should protect freshness while delivering a premium experience.

Honest Communication

Origins, specifications and claims will only be presented when confirmed.

JOIN BEFORE THE FIRST RELEASE

The First Pour
starts with you.

Tell us what you would like WAZ Coffee to release first. Your preference will help guide the initial collection.

1Choose Coffee2Choose Format3Join the Society

YOUR SELECTION

Choose the expression that should lead the first release.

Your selection will open a tailored preview, then guide you to the format and First Pour Society.

STEP 2 — CHOOSE YOUR FORMAT

How would you prefer to enjoy it?

01Whole BeanFor the freshest grind02Ground CoffeeConvenient and ready03BothEnjoy the best of both

JOIN THE SOCIETY

Join the First Pour Society

Be among the first to receive development updates, reveals and launch news.

First NameEmail AddressCountryWhat would make the perfect coffee for you? (Optional)

Your information will not be sold or shared with advertisers.

RETAIL · DISTRIBUTION · HOSPITALITY

Interested in WAZ Coffee
for your market?

Retailers, distributors, hospitality businesses and strategic partners may register interest in future WAZ Coffee opportunities.

THE JOURNEY TO THE FIRST CUP HAS BEGUN

Rooted in Indonesia. Refined for coffee drinkers everywhere.

Discover the direction, make your choice and become part of the beginning.

Shape the First Release

Indonesia, CraftedInto Every Cup.

A new coffee house.Rooted in Indonesia.

Four expressions.One premium beginning.

Signature Indonesian Blend

Premium Indonesian Arabica

Premium Indonesian Robusta

Indonesian Single Origin

Whole bean, ground coffee— or both?

Whole Bean

Ground Coffee

Both

Premium by intention.Never by decoration alone.

Coffee First

Responsible Selection

Refined Presentation

Honest Communication

The First Pourstarts with you.

Choose the expression that should lead the first release.

Join the First Pour Society

Interested in WAZ Coffeefor your market?

Rooted in Indonesia. Refined for coffee drinkers everywhere.

Indonesia, Crafted
Into Every Cup.

A new coffee house.
Rooted in Indonesia.

Four expressions.
One premium beginning.

Whole bean, ground coffee
— or both?

Premium by intention.
Never by decoration alone.

The First Pour
starts with you.

Interested in WAZ Coffee
for your market?